Future is already Here, It is just not evenly distributed — William Gibson

I know this phase for a long time. But only now did it occur to me, most of the things I wanted, or Future is already here. I just didn't know ( Discovery ) and it is not well distributed ( Distribution ).

I.e It is still the same old Discovery and Distribution Problem. How do we solve this? What can we do to help.

One way to think about it is that Future is invented by ourselves hence we should be innovating, making, and distributing. I.e Apple Style. But at the same time there are many outside of our Domain that requires Distribution channel to solve.

Why can we not combine both together?