on being selfish

i've never felt there was a stronger case for being selfish. in a good way.

like, for the first time, the demand side of the internet has outpaced the supply side. like it finally makes sense to just... be.

and maybe that seems oddly specific, or convenient. a reason to realize what has always been true. or maybe it's not.

either way -- I genuinely believe, maybe for the first time ever, that the highest ROI activity for individuals, organizations, and businesses is to be selfish, and then to find mutually beneficial relationships that meet those needs.

the corporatization of activities just feel so far removed from reality lately. sales, marketing, partnerships, communications, human resources, business development. it's all a convoluted way of categorizing actions that are really just human coordination at its core.

maybe it's just me getting tired of the song and dance. the beating around the bush. or maybe it's the world waking up to the fact that our reality is dictated by us.

like our time on this planet is finite and value is only what we collectively decide.

the most important stories are the ones we tell ourselves.

so why waste any more time not figuring out exactly what you want?

at least then you'll know what to ask for.

and if you don't - that's on you.