Growcket - Business and GTM Strategy
Problem: Growcket educates students and professionals about marketing careers and the skills required to be one.
Solution: Full career guides in the form of learning paths, FAQ blogs, Articles
Ideal Customer: Student (Any level), Young Professionals
Value Proposition: Growcket will give you the top 3 ways that were taken by 80% of people in the industry.
Brand Vision: Dictionary of Marketing Professions
Marketing Foundations:
Offer: Carve your learning path to the desired marketing profession. Subscribe to get marketing concepts in your mail. FAQ Blogs and Articles.
Positioning: A source that provides marketing content & career guides curated from the experiences of individuals in the role.
Messaging: A trusted source curated by a person who faced the same problem.
Value Proposition: Top 3 paths that were taken by 80% of people in the industry.
Brand Story: Trusted source curated by a person who was once looking for the same answers.
The tone of Voice: Casual, explanatory, as jargon-free as possible, authority over subject matter backed by experiences of individuals in the industry.
Call to Action: Either Download the learning path or Subscribe for marketing concepts required by the desired roles
Marketing Plan:
Channels (Content Marketing):- Quora - GTM ~ Reach 5k followers
- Newsletter/Substack - 100 subscribers
- Twitter - Phase 2 ~ Reach 1.5k followers
- LinkedIn - Phase 3 ~ Reach 10k impressions/post
- Youtube Shorts and Reels - Phase 4
Landing:
Website homepage