'Enjoying' coffee
It is difficult to really 'enjoy' coffee at home. Compare having coffee at home v/s having coffee in a cafe. The latter is always a more enriching experience. Why?
Expectations and context-setting.
You go to a cafe and see people enjoying coffee. You keep your phone on the side, take a sip and actually 'feel' what you're having. You focus your attention 100% on the cup of coffee. It is delightful.
That is why I think a take-away coffee service dilutes the purpose.
People take-away because time is scarce, but the experience is unmatched.