Gathering thoughts…
A world of little thoughts.
Tagged Names × Clear
5pm, sometime in March in the year 2000. Six young men sat on the floor of a sparsely furnished living room in a flat in Bandra. They had spent the past few days working out the details of how to structure their new law firm. That firm needed a name. And there was a flight to catch. We had agreed that the firm would…
“That which we call a rose by any other name would smell as sweet.” The Bard had wisdom it’s clear. Were a “rose” called a “plinth”, it would be just as pretty. Perhaps we’d have babies called Billy-Plinth? Is it true therefore that it doesn’t matter what you call your brand? If the product, service or values and…
