Gathering thoughts…
A branding client of mine has been producing a lot of social content using the designs I created. It's great to see it all in action. They've gone off-piste with the supporting text they're using, which is fine, the type they've chosen fits well enough. It did have me thinking about how typefaces (or fonts, the two are usually described synonymously, unless you're a pedant,…
“That which we call a rose by any other name would smell as sweet.” The Bard had wisdom it’s clear. Were a “rose” called a “plinth”, it would be just as pretty. Perhaps we’d have babies called Billy-Plinth? Is it true therefore that it doesn’t matter what you call your brand? If the product, service or values and culture that make up the brand are great? I imagine that you’d…
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