Stop Asking these Startup-Killing Questions
Potential founders kill great ideas by obsessing over two irrelevant questions:
- "What's the moat?"
- "What stops Microsoft or Google or Salesforce from building this?"
Both of these are irrelevant questions when you are starting up.
Why?
- Moats aren't prerequisites—they're rewards for execution. Stripe had no moat initially, just better API docs.
- When was the last time Microsoft or Salesforce or Google shipped that felt like a jaw-dropping moment?
Ask these instead:
- "What difficult thing can you build that others can't easily replicate?" (This becomes your foundation for a future moat & near-term differentiation)
- "What makes you unstoppable?" (Customer obsession? Speed? Product instinct?)
The difference? These questions focus on action rather than hesitation.
Start building.
That's it!
P.S: okay gemini 2.5 and notebooklm are good products