Day 5: the elevator speech

never have i actually made an elevator speech. in my past life as an insurance sales exec, we learned the art of the elevator speech--a succinct product pitch short enough to share with a stranger in an elevator.
i want to believe i've honed the art of brevity in anything; i am, after all, writer of flash and micro. still, i struggle with the "what's it about?" question when others ask about my writing.
today, day 5 of this 100-day writing project of laying groundwork for the relaunch of my mom's cooking newsletter, i drafted the "about" page. 175 words.