Gathering thoughts…
A world of little thoughts.
Tagged brand strategy × Clear
Brands today give little credit to their customers. Failed branding and marketing efforts are often disguised under the ruse of 'fickle customer loyalty' and 'minuscule attention spans'. But the truth of it is the same customers that are scrolling right past your ad are binging 8 episodes of that Netflix show they…
Well, not literally. What I mean is, the obsession brands had with a 'logo that pops', has now shifted to 'having a community'. With a logo, at least we were all on the same page about what it meant. With a brand community, it's essential to understand what it means and what you need in your brand before you can start…
The old time view for businesses was that they existed simply to make money and that social impact needn't be a consideration. This 1962 definition makes it absolutely clear- “one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits, so long as…
I know that "Your brAnding is mOre tHan jusT Your logo" is a tired phrase of the 21st century design world and everyone seems to be throwing it around like confetti in a feeble attempt to add depth to their content. And while I'm here to mock it with you, I'm also here to be a party pooper and say it's true. Just…
